Global AI translation platform
Concept, team lead and part of the code. Replaced a manual translation bottleneck with tooling that now serves content operations in 52 languages worldwide.
Marketing manager with nine years across demand generation, performance campaigns and B2B brands, and a habit of building the AI and automation underneath them myself. Currently leading global projects at Axalta.
The building doesn't stop when work does.
Most evenings there's a side project open somewhere, usually something I'm writing in Node.js to see whether an idea holds up in practice. It's the same reflex that makes me useful at work: I'd rather try the thing than argue about it in a meeting.
So Why?
There's probably a complicated answer. Something about purpose. Growth. Making an impact. It would sound convincing. But if this section is supposed to be honest… it's much simpler than that.
I see something interesting and get curious, play around with it and build something new. Somewhere along the way, that loop became my favorite place to be.
Years in marketing left a habit: every colour has a name, a code and a mood.
Concept, team lead and part of the code. Replaced a manual translation bottleneck with tooling that now serves content operations in 52 languages worldwide.
Built the lead engine for three global refinish brands: paid and social entry points, GA4 and GTM conversion tracking, qualification, and clean handover into Salesforce and HubSpot.
Full campaign build for a product launch into the US: structure, conversion tracking, creative and reporting, plus the results deck that made the case for the next round of budget.
A workflow that pulls copy out of layout files, routes it through translation, and puts it back, turning a repetitive manual job into something that runs itself.
Next project goes here
And here
Education