Marketing × AI — Wiesbaden, Germany

I do marketing.And I make it sharper, faster and cheaper.

Marketing manager with eight years across demand generation, performance campaigns and B2B brands — and a habit of building the AI and automation underneath them myself. Currently leading global projects at Axalta.

AI & MarTech Automotive & B2B German · English

~70%lower cost per lead after rebuilding paid campaigns

10+people directed across marketing, IT and external partners

6-figureannual marketing budget planned and controlled

52languages running on translation tooling I led and partly wrote

01

Where I've done it

Led AI translation tooling from first concept to worldwide rollout, directing a cross-functional team of 10+ across marketing, IT and external partners.
Scaled content operations to 52 languages with no added headcount, cutting turnaround and translation cost.
Wrote a significant part of the automation and interfaces myself — briefing developers is useful, building it teaches you what actually breaks.
Defined roadmap and requirements, and drove adoption across regions and functions.

Built the full demand generation funnel end to end: paid and social campaigns, GA4 and Tag Manager tracking, lead qualification, handover into Salesforce and HubSpot.
Planned and controlled a six-figure annual budget for the DACH region.
Launched and managed global performance campaigns across Europe and the US.
Localised 10+ global campaigns for German-speaking markets; represented marketing at trade fairs and industry events.

Ran Google and Meta campaigns across four European markets and cut cost per lead by around 70% by rebuilding targeting and creative from the data up.
Localised campaigns for DE, AT, CH and NL, taking roughly 20% out of turnaround times.
Grew the social following by 25% and tracked market and competitor trends to keep positioning aligned.

Founded and ran a digital agency, delivering four larger website and app projects from pitch to launch.
Led it to profitability through recurring service packages and direct client acquisition.
The most useful business school I've had — and where the habit of building things myself started.

02

Why I do what I do

Kevin Saadawy

The building doesn't stop when work does.

Most evenings there's a side project open somewhere — usually something I'm writing in Node.js to see whether an idea holds up in practice. It's the same reflex that makes me useful at work: I'd rather try the thing than argue about it in a meeting.

So Why?

There's probably a complicated answer. Something about purpose. Growth. Making an impact. It would sound convincing. But if this section is supposed to be honest… it's much simpler than that.

I see something interesting and get curious, play around with it and build something new. Somewhere along the way, that loop became my favorite place to be.

03

Selected work

AI · Platform

Global AI translation platform

Concept, team lead and part of the code. Replaced a manual translation bottleneck with tooling that now serves content operations in 52 languages worldwide.

Team of 10+ · marketing × IT × external partners

Demand generation

Campaign → tracking → CRM, end to end

Built the lead engine for three global refinish brands: paid and social entry points, GA4 and GTM conversion tracking, qualification, and clean handover into Salesforce and HubSpot.

GA4 · Google Tag Manager · Salesforce · HubSpot

Performance marketing

US market launch campaign

Full campaign build for a product launch into the US: structure, conversion tracking, creative and reporting — plus the results deck that made the case for the next round of budget.

Google Ads · GA4 · US market

Automation

InDesign to spreadsheet localisation

A workflow that pulls copy out of layout files, routes it through translation, and puts it back — turning a repetitive manual job into something that runs itself.

Adobe InDesign · scripting · localisation

+

Next project goes here

+

And here

04

What I work with

CRM & automation

Salesforce
HubSpot
Lead lifecycle & scoring

Analytics & tracking

Google Analytics 4
Google Tag Manager
Campaign & CRM reporting

Paid media

Google Ads
Meta Ads Manager
Paid social

Build

JavaScript / Node.js
AI tooling & APIs
Workflow automation

Creative

Adobe InDesign
Localisation at scale
Campaign production

Education

M.Sc. Corporate ManagementUniversity of Applied Sciences Europe2020 — 2021

M.A. Marketing ManagementUniversity of Applied Sciences Europe2018 — 2020

B.Sc. Communication & Media ManagementBiTS Germany2015 — 2018

Let's talk about what you're trying to build.

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